When we (Rakuten Group, Inc. or "Rakuten" and the Rakuten Group companies that have adopted Rakuten's Privacy Policy) use your personal information, we care about your privacy and use it only to improve Rakuten Group's services.
Please see below for further explanation on how we use your information in accordance with our Privacy Policy.
Use of your information: to process your order and reservationWhen you shop with merchants on Rakuten Ichiba or make reservations using Rakuten Travel, we will provide your information such as your name, address, and telephone number to these merchants or hotels to complete the transaction.
As an example, a Merchant or Hotel may contact you about your order or reservation. Your information will only be used to the extent necessary to complete your transaction.
Use of your information: to jointly offer services among Rakuten GroupAs an example, Rakuten Group, Inc. rewards Rakuten PointsTM when you apply for a Rakuten Card offered by Rakuten Card Co., Ltd. When distributing the reward points or providing customer service, these two companies share personal information including, by way of example, your name, information relating to your use of our services, inquiries you have previously made, and so on.
Use of your information: to verify your Rakuten membershipSome of our services and functions are exclusive to Rakuten members. When you use such services, we verify your Rakuten membership using your ID, password, and other information that you have given to us.
When you use services provided by Rakuten Group companies abroad, your ID and password may be disclosed to authentication servers outside Japan.
Use of your information: to offer advertisements and marketing1) To provide you with advertisements
We use your information such as sex, age and browsing history so that we can offer advertisements that match your interests. In such cases, we may use AI and other technologies to analyze past and present personal information of yourself or others, along with other data (including statistical and estimated information), to infer your preferences and tastes. Additionally, we may match and analyze personal information entrusted to us by third-party with whom we have contracts, using the personal information we manage, or we may provide the personal information we manage to our partner companies.
2) To send direct mail or email newsletters, etc.
We will send you direct mail or email newsletters, with your consent, or via methods otherwise permitted under applicable laws.These advertisements and promotional offers may include offers by third-party, we do not provide your mailing address nor email to any third-party without your consent.
For more information about Cookie Policy, please see the following page:
Cookie Policy
If you have any questions about our email newsletters, please see our help page:
Help page for email newsletters (Japanese)
Use of your information: to improve existing services and conduct R&D for the development of new servicesWe may analyze your attribute information and service usage history for the purpose of marketing activities within the group and research and development to provide better services.
Use of your information: to respond appropriately to customer inquiriesWe use your information to appropriately respond to inquiries related to the services or advertisements we provide. Additionally, we use your information to appropriately respond to inquiries from you regarding the service after you have terminated the membership.
Use of your information: crime preventionWe take various measures to protect you from cyber-crime and unauthorized access to your account.
For example, if Rakuten Ichiba' servers suffer an attack, we share your information with other Rakuten Group companies that you use (such as Rakuten Card or Rakuten Kobo) in order to protect your information registered with these companies.
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